Financial Access at Birth (FAB) recently completed a preliminary needs-assessment and feasibility study for its first pilot and is eager to introduce its findings to potential donors and implementation partners. More on that soon…
In the meantime, it writes to acknowledge the rich learning and exchange of ideas it enjoyed through its participation in the 2011 SEEP Network annual conference.
Day 1: FAB spent Member Day with associates of the SEEP Savings-Led Financial Services Working Group. With a focus on informal savings groups, the Working Group reported on an October 2011 gathering it organized, Arusha Savings Groups Summit, which brought together over 250 savings groups practitioners, representing 46 countries. The format of the conference was participatory and included debates, research presentations, small group discussions, and a World Café exercise to share ideas on how better to collaborate and achieve impact. In addition to a follow-up conference in September 2012 (sponsored by Oxfam and the Bill and Melinda Gates Foundation), the Summit resulted in the creation of a publication with six chapters on themes of importance to the industry that were discussed at the summit. These themes include the need for savings groups, related delivery channels, linkage of savings groups to formal financial services, savings-led development, development-led savings, and more. Among the contributing authors to this publication will be Jeff Ashe, Markku and Susan Johnson, Joanna Ledgerwood, Paul Rippey, Kim Wilson, and Megan Gash. We can all look forward to the publication in early 2013. In the meantime, enjoy this excellent website and blog regarding savings groups.
Day 2: The highlight of day two for FAB was its participation in a Media Roundtable on “Major Microsavings Initiatives Worldwide” organized by the SEEP Network. A recording of this event is available here. FAB enjoyed enormously the opportunity to join a dialogue with Kate Griffen from the Grameen Foundation, Rashid Bajwa from the Pakistan Microfinance Network, and Nathanael Goldberg from Innovations for Poverty Action (IPA).
FAB is grateful to Voice of America for its print and video coverage of this event. Click to view a 3-minute story on “Money in Motion” click to read VOA’s written piece, “Microsavings Could Mean Big Gains for the World’s Poor.”
FAB also appreciated and sends thanks for the chance to connect with friends of USAID’s microlinks via this short video introduction and with readers of Microfinance Focus in this write-up.
Day 3: Early morning on the third day, FAB was among the first in line to receive, hot off the press, the four learning products about youth finance: Innovations in Youth Financial Services Practitioner Learning Program (PLP). They include (i) Building Sustainable Business Models for Youth Financial Services (ii) Effective Marketing for Scaling Up Financial Services to Youth (iii) Reaching Scale with Financial Education for Youth, and (iv) Institutionalizing Youth Financial Services to Achieve Scale. These publications and the program were organized by SEEP and made possible by a grant from the MasterCard Foundation. Finally, FAB was pleased to serve as host to one of four sessions of the “Formal Savings Track” of the conference. For a brief summary of the key takeaways from these thought-provoking sessions click here. They included:
- The Elephant in the Room: Can We Build a Case for Microsavings? with Debbie Dean (Grameen Foundation) and Glenn Westley (Consultant)
- Financial Access at Birth (FAB): Can Financial Citizenship Start at Birth? with Rosita Najmi (Consultant) and Rani Deshpande (Save the Children)
- Formal and Informal Savings for Youth: Contextualizing an Appropriate Response with Jennifer Gurbin Harley (MEDA), Paul Lobo (Plan Canada), Rossana Ramirez (Freedom from Hunger)
- Achieving Microsavings Success through Operational and Organizational Change with Peg Ross (Grameen Foundation), Ruth Jacobs (MEDA), Cathleen Tobin (Women’s World Banking)
"Can financial citizenship begin at birth?", asks Bhagwan Chowdhry. In this video, Professor Chowdhry introduces Financial Access at Birth (FAB) at the 2011 Annual PopTech Conference. Financial Access at Birth (FAB) is an example of the types of social and economic interventions that can support a world that is rebalancing, as the conference theme suggests.
Disclaimer: The following is not an official endorsement by this blog or its host organization. It is a personal reflection of the author and an unabashed promotion of an upcoming workshop on Wednesday, November 2, at the SEEP Network Conference.
“MONEY: a bank account parent and teen manage together” was the subject line of an email I received in late September from one of my personal banks, ING Direct. The opening line of the message that introduced me to one of its newest products was “It’s a learner’s permit for handling money.”
“Genius,” I thought. It was yet another proud moment I experienced as a customer of ING Direct. In case you are not familiar with the financial service provider represented by an orange lion, ING Direct is the ING Group’s brand for a branchless direct bank with operations in a number of countries in Western Europe and North America. It offers services over the web, phone, ATM, or by mail. Operations in the United States began in 2000, and ING Direct is a member of the FDIC. It took me a few years to sign up, but I eventually did because their business plan allowed ING Direct to provide the most competitive saving rates that I could find. Namely, they reduced costs through branchless banking among other innovations. Although I did not have a huge amount to save, every penny that my savings could grow larger mattered.
Not only does ING Direct figure out how to provide a better bottom line for its savers, ING Direct really knows its customers and tailors products and services accordingly. Moving into the youth finance space is just one example of being up-to-speed. Another illustration, among many others, is ING Direct’s ability to effectively communicate with its clients using terms and analogies that are easy to understand and are familiar.
Back to the email…
First, invoking the spirit of learning and experimentation we all felt during our pre-license days--brilliant. Can’t we all recall the mistakes we made when we exercised our driver’s permits? I’m sure our parents and older siblings in the passenger seat certainly do. Personally, I often wish there were learner’s permits (and related manuals and tests) for other critical functions in life like marriage, parenthood, in-law management, and beyond.
Second, the choice of analogy goes further to suggest that financial management is something that can benefit from both text book lessons (financial education) but also practice that is accompanied by someone more experienced and invested in the long-term success of whatever skill is being developed under the permit. The recent economic crises have illuminated the significance of financial education, practice, and aligning interests for all of us.
Third, ING Direct wisely positioned itself as a safe place, as a provider of a tool for a very formative period of learning and experimentation. This seems like a very practical way not only to deepen its relationship with its existing clients, but also to ensure acquisition and loyalty of new customers.
Finally, even the product introduction (back to the email again) was in alignment with the limited time a parent has to plow through his/her inbox. It was efficiently summed up in 1 sentence and 4 bullets.
The sentence: MONEY is a debit card and bank account that parent and teen manage together.
My reaction: What a modern way to manage an allowance that could likely reduce the amount of wadded up cash a parent finds in the laundry--not to mention the information it provides the parent regarding spending habits that can be discussed with the teen.
- No fees, no minimums
My reaction: Probably appears low risk and easy to the parent. I write an email to my older sister who is mother to a twelve-year-old, why not try it?
- Manage money online or via smartphone app
My reaction: Seems practical for the parent with little time or those who travel not to mention the teen who navigates life with his/her Smartphone in pocket, purse, or palm at all times.
- Use anywhere MasterCard is accepted.
My reaction: I wonder if learning from youth finance programs that the MasterCard Foundation sponsors informed MasterCard’s participation in this product. Even if no, I’m still impressed that their philanthropic efforts are in line with their mainstream business.
- Access to over 35,000 fee-free ATMs.
My reaction: Obviously a delivery and access must and a second-reminder of money the parent can save by creating this opportunity of learning.
It’s exactly this level of sophisticated product design and promotion I hope that participates of a workshop at SEEP’s annual conference might have a chance to practice. Namely, participants can chose to come to a session from 11 am to 12.30 pm to learn about another model that affords an early start to financial citizenship (Financial Access at Birth) and practice designing a product. In this case, it is a savings account that opens at birth, and the target audience is Samoa.
After discussing why saving is so hard and being introduced to the FAB model, participants will be divided into groups, each of which will tackle questions to information design of the product and its promotion, delivery, and evaluation. Each break-out group will be facilitated with someone experienced in designing and delivering either (and in some cases both) saving products or youth finance products for the poor.
While the market research and country analysis has been prepared in advance, participants will have a chance to practice how to digest and prioritize the information in order to answer questions related to needs assessments and feasibility studies. They will also identify what additional research questions should be answered before moving forward. Participants will link the research to design of the product and its delivery, while simultaneously witnessing how details (ranging from the legal, economic, social, and other lenses) are interconnected and should inform the overall business plan and success of any new product or service.
This is certainly not a session where you can plan to sit in the back and check your email under the table. It is a session where you role up your sleeves and practice designing products that would pass Stuart Rutherford’s “Safetinet” checklist while learning from the experiences of others, including the following practitioners who have kindly agreed to serve as break-out group facilitators:
Jennifer Denomy (MEDA, SEEP Youth Financial Services Practitioner Learning Program (PLP))
Rani Deshpande (Save the Children, YouthSave)
Jennifer Harley (MEDA, SEEP Youth Financial Services Working Group)
Dasha Kosmynina (Save the Children, YouthSave)
Payal Pathak (New America Foundation, YouthSave)
Rossana Ramirez (Freedom from Hunger, SEEP Youth Financial Services Working Group)
Lara Storm (Making Cents International)
Daphne St. Surin (SEEP, SEEP Youth Financial Services Practitioner Learning Program (PLP))
Every fall PopTech convenes an eclectic mix of thought leaders and visionaries in Camden, Maine. This year, Bhagwan Chowdhry (member, CFI’s Faculty Council) and Rosita Najmi (CFI Program Manager) will be among the 700+ who join the 15th annual celebration for the intellectually engaged. You can participate from your computer and for free via simulcast.
PopTech is a unique innovation network – a global community of cutting-edge leaders, thinkers, and doers from many different disciplines, who come together to explore the social impact of new technologies, the forces of change shaping our future, and new approaches to solving the world’s most significant challenges. PopTech is known for its thriving community of thought-leaders, breakthrough innovation programs, visionary annual conferences, and deep media and storytelling capabilities.
PopTech’s mission is to accelerate the positive impact of world changing people, projects, and ideas. This is achieved by creating transformational experiences that showcase the ideas, trends, challenges and opportunities that are shaping the future. PopTech fosters breakthrough, multidisciplinary collaborations that help individuals, companies and organizations work together to change the world. Participating in PopTech offers a firsthand glimpse of the future, and a chance to influence innovation.
Bhagwan and Rosita will be introducing Financial Access at Birth (FAB), and they look forward to getting feedback from the creative officers, research scientists, publishers, filmmakers, foundation directors, producers, professors, brand strategists, architects, social innovators, CEOs, health care practitioners, and design engineers who plan to attend.
Financial Access at Birth (FAB) is an example of the types of social and economic interventions that can support a world that is rebalancing, as the conference theme suggests.
FAB believes that:
- Financial citizenship can start at birth.
- Every life deserves the dignity of financial citizenship.
- Financial inclusion is within reach.
- Human development objectives can be reached by harnessing the power of technology (including mobile banking and biometrics) and public-private-partnerships
- Real financial incentives (a business case) exist for stakeholders that would help implement FAB, including banks, telecommunication companies, governments, Central Banks, public health organizations, and families using remittances.